Web Site Development

To generate sales leads

This is a straight forward site with any where from one web page to, say, half-a-dozen.

There are X images including a logo

One (1) fill-in form allowing for a generic enquiry to your business (if you only have a couple of products on offer, that may be all you need).

Showcase product lines and generate sales

This adds more detailed product descriptions. Enough such that a customer can sort through the various items and select exactly what they want. There is no sales team to assist the customer in their selection, the web site pages have to perform every function your sales team performs.

There will need to be as many images as it takes to accurately describe the product range.

A more complex form, or a number of forms, may be required. The customer prints the form then either mails it or faxes it to your business. This allows your existing sales team to follow up (maybe sells something extra) dealing with specific details or avoiding problems if, for example, the stock was currently unavailable.

Navigation around the site now becomes a significant exercise, if you are looking at paint brushes how easy is it to then go looking for tool boxes?

Online Sales in Realtime

Always remember; there is no sales team to assist the customer in their selection, the web site pages have to perform every function your sales team performs as the prurchase happens immediately - any mistakes means Returned Items and Refunds. Just a word to the wise: don't discount on your launch of the web site, find out about teething problems over a number of months - it is like the setting up of any business, there WILL be the odd problem at first.

There will need to be as many images as it takes to accurately describe the product range - especially important now.

Complex forms, or a number of forms, will be required at the Order Entry stage. The customer may not purchase until they have oredered, search some more, add to order, looked at other things, add to order. This process can be handled by a shopping cart system - but not all shopping cart system s are the same. Then once the order is completed (copies sent to every one) the credit card purchase occurs - you will need an internet enabled Merchant Facility with your bank OR you can use a simpler (but often more expensive alternative (eg: PayPal or even eBay)

At your business you will need to implement processes by which every internet sales gets the same attention as your current physical sales. Maybe even more, as some businesses deal in areas where genuine mistakes can be made by the customer when selecting, so a rapid person vetting might be in order.